Creating a new
brand for 3d scanning experts

BRANDING & B2B VIDEO PLATFORM
CLIENT: CARL ZEISS GOM METROLOGY GMBH


Since 2020, I have been part of the highly specialized freelance network GPUNK. That year, GOM asked us to help conquer the mid-segment of the highly competitive 3D metrology market and position their new products for long-term success. Together with the teams from GOM and Zeiss, we developed #HandsOnMetrology, a new brand for 3D metrology experiences. In just seven weeks, we set up an authentic marketing and video platform as the brand's home. We created a constantly growing multilingual content pool, filled with answers to every conceivable question about 3D scanning and its solutions.


MY ROLE: SENIOR ART DIRECTION & DESIGN LEAD
MY TASK: BRAND DESIGN, UX/UI, (with Mauricio Franicevich Garcia),
PHOTO & VIDEO CONTENT PRODUCTION

Brand Building: the Foundation

The Imagery:
Strong and authentic

Hight quality schooting results

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Keep it content

Stories to tell: global video production

Video framework

Platform design

Using the GPUNK sprint system, the multilingual content platform was realized in a record-breaking time of only 7 weeks and has since become a true content and marketing hub for GOM and Zeiss.

Organic
marketing

Team

ZEISS Product Owner:
Marjatta Kießl 
Wim Cuypers
Project Lead:
Gunnar Menzel
Markus Dudek
Videoproduction, Motion:
Fokus Pokus Media
WESUM
Greg J Latham
Social Media:
Isuun
Concept / UX:
Ruven Riepert
Oliver Kunzmann
Project management:
Maximilian Burkert
Design / UI:
Mauricio Franicevich Garcia
Berit Schneider
Sven Stüber
Hanna Biarozka
Marcella Grupp
Concept / Text:
Silke Schlüter
Annette Serradesanferm
Photographer:
Sebastian Dorbrietz

Thanks for watching

Visit #handsonmetrology →

Weiter

Festival website for Markthalle Neun – UX/UI & Art Direction