Product launch for new ZEISS 3d scanning solution

NEW PRODUCT LAUNCH & CAMPAIGN
CLIENT: CARL ZEISS GOM METROLOGY GMBH

In 2022, Zeiss Gom Metrology approached us once again to develop a campaign for their latest handheld 3D scanner, the "Zeiss T-SCAN hawk 2". Our mission was to develop a comprehensive 360° campaign that would showcase the hawk’s groundbreaking technical features, its refreshed design, and its revised operating concept. To amplify the campaign's reach, we utilized our signature smart implementation on the video platform #HandsOnMetrology.

MY ROLE: SENIOR ART DIRECTION & DESIGN LEAD
MY TASK: VISUAL DESIGN,UX/UI, SHOOTING CONCEPT & PREPERATION (PHOTO & VIDEO), SET SUPERVISION

The campaign:
Take it. Make it.

A new product warrants a fresh communication approach and a strong key claim. Our 360° campaign for the ZEISS T-SCAN Hawk 2 highlights its technical advancements, sleek design, and portability for virtually limitless possibilities. Emphasizing contrasts, we showcase the synergy between machinery and detail, light and shadow, human and machine. Wherever you go, whatever the task... Take it. Make it.

Shooting preps for high quality assets

We were well aware of the significance of the special technical features and the discerning nature of our target audience, who would notice any irregularity in the image material. Consequently, we meticulously prepared and crafted the shooting briefing with great attention to detail. Furthermore, we utilized the development process to address any remaining uncertainties. Drawing from our considerable experience gained from two previous shoots with the client, we were able to circumvent mistakes made in the past and swiftly move towards achieving exceptional results of high quality.

Tonality vision: Wide vs. close up

Wide angles of rough work stations + hard to reach areas vs. details of the beauty of technology. First of all it´s still a scanner and we have to stay grounded. But we tried to catch the situation of nearly unlimited freedom and ease-of-use when it comes to hard to reach areas and long way distances. New ZEISS T-SCAN hawk 2 is the tool to get about anything anywhere done. So we focused on 2 key aspects: strong and wide line ups and the new fascinating design of the tool.

Asset rollout

Reseller package

… with customizable promotions. Flexible marketing for a wide range of needs. To support ZEISS Reseller, we crafted a comprehensive collection of customizable promotional materials such as ads. With the ability to modify, print and distribute it quickly, the reseller can bring their ZEISS marketing vision to life with just a few clicks. All according to the campaign motto: