Hi there!
I am a digital creative with bold experience in art direction, brand development and UI/UX design. Also campaign development and editorial design. I am deeply invested in understanding the profound impact that ongoing digitalization has on our societies, while also nurturing a profound passion for the world of fine art. Continuously, I am dedicated to refining my skills, broadening my mindset, and fostering a positive attitude as a designer.
I am a 'Norddeutsche Deern' (Northern German gal), born in the countryside near Hamburg. And although I have resided in Berlin for over two decades, my heart has always longed to return to my roots. In Berlin I pursued and completed my studies in communication and graphic art, worked for 5 years as a permanent employee for a big digital agency. In 2010, I ventured into self-employment and navigated through a multitude of diverse digital agencies. Since 2019, I have primarily worked on a project basis within flexible freelancer collectives.
I fluently communicate in both German and English, with a modest grasp of French.
Some project highlights
Check out:
Continuing education
Institut: Cimdata, Berlin
Course: BIXD / Branded interaction experience design / Digital touchpoints ("intensive 4-week module)
2019
Mercedes-Benz One Web Vans / Digital serviceportal
Client: Mercedes-Benz AG
Agency: Experience One, Berlin
TnT / Advertising in public space
Client: Theater neben dem Turm, Marburg
Oceans21 / Branding + website
Client: Oceans21 gGmbH, Berlin
2018
Mercedes-Benz One Web Vans / Digital serviceportal
Client: Mercedes-Benz AG
Agency: Nolte & Laut, Berlin
Stadt Land Food Festival / Website
Client: Markthalle Neun, Berlin
2017
Smart / Configurator rebrush
Client: Mercedes-Benz AG
Agency: BBDO, Berlin
Frogs & Friends / Pitchdesign for interactive game
Client: Filmtank
Agency: Interactive Media Foundation, Berlin
2016
2030 European Climate Policy /
Loophole Calculator
Client: WWF
Agency: Bureau for digital Good
Ninette / “Thin is not enough”, interactive novel
Client: Filmtank
Agency: Interactive Media Foundation, Berlin
Exhibition catalogue / Zur Gegenwart einer vergangenen Erinnerungskultur
Client: Regina Weiss (Artist)
Vaillant / “Klimahelden” website
Client: Vaillant
Agency: Rat für Ruhm und Ehre
2023
Twin Power / Brand development
Client: Arva Greentech GmbH
Freelance network GPUNK
Twin Power / Digital Campaign + Shop
Client: Arva Greentech GmbH
For freelance network GPUNK
Twin Power / Digital Campaign + Shop
Client: Arva Greentech GmbH
Freelance network GPUNK
2022
ZEISS T-Scan hawk 2 / Product launch + campaign shooting
Client: GOM - A ZEISS Company
Freelance network GPUNK
Zoe´s Circus / Tattoo artist showreal
Client: Zoe´s Circus
2021
GOM Scan 1 / Product launch + campaign shooting
Client: GOM - A ZEISS Company
Freelance network GPUNK
ZEISS T-Scan hawk / Product launch + campaign shooting
Client: GOM - A ZEISS Company
Freelance network GPUNK
2020
#HandsOnMetrology /Video platform
Client: GOM - A ZEISS Company
Freelance network GPUNK
Oceans21 / Rebrush project site
Client: Oceans21 gGmbH, Berlin
2015
Deutsche Bahn / Service app
Client: Deutsche Bahn AG
Agency: Scholz & Volkmer, Berlin
Mercedes-Benz / Mercedes me pitchdesign
Client: Mercedes-Benz AG
Agency: BBDO, Berlin
Bureau for digital Good / Agency portfolio, website
Client: Bureau for digital Good
Agency: Bureau for digital Good
Mercedes-Benz / Serviceportal
Client: Mercedes-Benz AG
Agency: Shanghai Berlin
O2 / Relaunch website, pitchdesign
Client: O2
Agency: Hi-Res
Audi / digital sustainability report 2014
Client: Audi AG
Agency: Bureau for Digital Good
2014
migros.ch / Relaunch, Pitchdesign
Client: Migros-Genossenschafts-Bund Agency: Aperto
migros.ch / Platform relaunch
Client: Migros-Genossenschafts-Bund. Agency: Aperto
Deutsche Post / Digital campaign, microsite
Client: Deutsche Post AG
Agency: BBDO, Berlin
2013
QUIXXIT. Design & campaign ideas for new user plattform
Client: Deutsche Bahn AG
Agency: Scholz & Friends
Bentley Crewe app. / Pitchdesign
Client: Bentley Motors Ltd.
Agency: C3 (former "Kircher Burkhard“)
Distribution app for service tablets
Client: E.ON Energie Deutschland GmbH
Agency: C3 (former "Kircher Burkhard“)
2012
VW - Das Automagazin online / Pitchdesign
Client: Volkswagen AG
Agency: C3 (former "Kircher Burkhard“)
VW - Das Automagazin online / Issue 01
Client: Volkswagen AG
Agency: C3 (former "Kircher Burkhard“)
My Audi. Serviceportal.
Client: Audi AG
Agency: Razorfish